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7 Excellent Button Design Strategies in Corporate Website Construction

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All project scenarios will experience button research and design issues when building several corporate official websites. A well-designed button can enhance the whole website experience, but a poorly designed button can lead to a poor user experience and even operational difficulties. So, how should we optimize the button's design? Today, we'll go over 7 excellent button design strategies. A button is a short piece of informational or instructional text that appears on a form, field, label, popup, button, search prompt, and so on. When users use the product, it can provide information and assistance.

To design effective miniatures, we need to consider the way users process information and read text.

  • Scanning text is a typical behavior of users with high literacy rates.
  • Users only read about 20% of the text on an average page of 600 to 800 words.
  • Concise text, objective language and scannable copy increased usability by 124%.

The following characteristics define an excellent user experience:

  • It's clear, concise, and easy to understand.
  • It embodies the voice and tone of the brand.
  • It fits visually and feels like part of the design.
  • It fulfills a need, answers a question or builds empathy (depending on the product).
  • It motivates users to take action.
  • It predicts and solves user problems.

Here are some tips you can do to improve your button micromirrors:

Use action verbs

Action verbs should be used, not generic words. "Yes/No" should be avoided as they may create ambiguity and confusion for users.

Before taking action, the user must read the dialogue. As previously stated, most users scan pages for relevant information rather than reading all of the content presented. They will press the wrong button if they skip or misread the dialogue. Passive tags not only raise the danger of action, but also require users to do additional work. We limit the possibility of error and the user's workload by validating the action on the button text.

This can be seen in the example below. When the dialog text is blocked and only the button is visible, a button label with an action verb allows the user to take an action, but a button with a "yes/no" label does not. Action verb button labels are more task efficient and prevent user error.


Use task-specific language

The button copy should match the action. The buttons we use should always clearly describe the action the user takes when they click the button. For example, the word "submit" is a technical term that can be used for most buttons. When the user reads it, it's not clear what happens because the tags are not task-specific. Users will question what happens when they click the form button. Avoid making it uncertain by using button labels that describe the outcome of a user's task.

In contrast, using action-specific words can make labels clearer and allow users to determine the action. Remember that users typically scan pages for relevant information. To improve the user experience, form buttons should describe exactly what the user is doing in the task.

For example, if the user is deleting a photo, a button that says "Delete" tells the user that clicking the "Action" button will delete the photo. This is clear and specific to their mission.



Consistency is important when writing copy for buttons. Rules for determining microcopy can help with this. For example, you can:

  • Choose the number of words: how many words should the different components have on average? One, two or more words per button.
  • Select Case: Capital letters should always be used throughout the product. You can choose between sentence case, title case, upper case or lower case (more on this later...)
  • Label structure: You need to decide the structure of the label. Do they include only one verb or a combination of verb and noun (e.g. "verb" + "noun" or "verb" or "verb" + a + "noun")?


Use Microscopes to Increase Transparency

Digital products may raise security and privacy concerns at times, such as when consumers are required to disclose sensitive information. Microcopy can help us create trust with our users and improve the user experience in several circumstances. For example, if people feel unsafe or suspicious when conducting transactions, they may end up not being able to complete their actions.

Example scene:

  • Asking users to provide too much personal information
  • Unspecified about product warranty/warranty/replacement
  • Ask for credit card details for a free trial subscription

An effective microscopic can inform the user why the information is being asked and how to use it.

Here's a good example; delivery platforms that inform users that they won't be charged for clicking place order unless their order is arrived.


Avoid using jargon

Although small, uncomplicated words shout louder than large, important-sounding phrases, jargon nevertheless finds its way into our interface. This is due to our familiarity with the goods we work on as well as the unique phrases we come across on a regular basis. One solution is to test microcopy with consumers to see if they understand the language we employ.


Pay attention to capitalization

Capitalization is a tool in UX writing to improve comprehension and consistency of text elements and needs to be given due attention. The most popular forms of capitalization are: sentence case (capitalize only the first letter of a sentence and proper nouns), title case (capitalize the first letter of every word except articles, conjunctions, and propositions), and capitalization (capitalize each letter). The appropriate capitalization style depends on your product - you can read more about this here. In general, if you're writing internationally-oriented content, use sentence case, as this is more international-friendly (unless the product is aimed at a US audience). Title case can be used for title/subtitle/label text (<4 words). In most cases (pun intended), it's better to choose one format for consistency.


Understand your users

When utilising your product, a good microscope should inform and support users. To do so, you must first understand who they are and what they require. User testing is required.


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