There are a few restricted web design components that help calm the human eye. If the website is easy to navigate, there is no need to sift through unnecessary information to determine where to go or what to accomplish. As users switch to smaller screen sizes, minimalist web designs have gained popularity because they adapt well to mobile screens without making components difficult to see.
About 96 percent of Americans own some type of cell phone, and 81 percent own a smartphone. Creating a simple design for mobile users should be reason enough to keep your design minimal, but there are other advantages. The minimalist design helps you stand out from the competition, attract mobile users, and take the stress out of your web hosting plans.
The 3 reasons to minimalist web design
In terms of web design, a website's load speed improves with less content. In comparison to your competition, your website will load quicker if it contains fewer objects and components. You might be surprised, but more than a third of website visitors will abandon a website if it takes longer than 2 seconds to load. Therefore, eliminating excessive components and adopting a minimalist web design is a must for any website.
- Ease in maintenance
Website maintenance can be challenging if you have to deal with heavy design. However, a minimalist web design with lots of white negative space and bold typography can give your website an appealing look. The best part is that while the website provides the most relevant and optimized content, it makes the design easy to maintain and even possible to make any changes.
- Visual Pleasure
Nobody likes to browse large websites with a ton of banner advertisements, big, strong fonts, and graphics. Making minimalism bold and straightforward is all that is required to bring forth its true beauty.
Here are the top 14 reasons why minimalist web design is so appealing, along with four simple yet powerful websites. Studying what other companies are doing with their simpler designs can give you an idea of how you could change your website and make it more attractive.
Show off your UVP
Your Unique Value Proposition (UVP), which no one else can provide in precisely the same way, is what you provide to your consumers. UVP can help guests on-site with everything from the greatest customer service in the business to one-of-a-kind merchandise. Perhaps you have a UVP that demonstrates your concern for the environment and your willingness to support a group working to consume less energy. The secret is to identify something special about your enthusiasm for the business.
When you keep the aspects in your design to a minimum, you have more room to emphasize how your brand stands apart from competitors. Concentrate on one or two elements on the page rather than attempting to add more. This draws attention to your distinctiveness and is far preferable to disclosing every nuance of your business. Additionally, it prevents users from becoming sidetracked by other information and forces them to consider how to resolve their problems.
Focus on UI
You may enhance the user interface and guarantee the greatest user experience by decreasing the amount of functions on your website. Additionally, you'll have more time and resources to devote to improving the design's usability. The user interface needs to be clear, uncomplicated, and basic. Don't worry about including sophisticated features that might not be supported by all computers or devices. Instead, concentrate on making pages that are simple to use and navigate.
If your website also offers a mobile app associated with the products you sell or offer, then keep the interface of the app as simple as possible, making it easy for customers to learn how to use it in minutes. Consider what users expect from a typical website interface. For example, if they are used to check the hamburger menu in the upper left corner, put your menu in the upper left corner. Don't go so far outside the box that the user can't even find the box.
Lots of white space is provided by a well-done basic design. This not only broadens your perspective but also draws attention to the page's most crucial information. When there is just a picture and a headline or a block of text, it is obvious where customers should go and what to do. Of course, you also need to be aware of common eye-tracking guidelines, such as the fact that English speakers read from left to right and that their eyes tend to zigzag between left-center and left-center. Read the Z-pattern patterns.
If the area above the fold has more text and images than empty space, you must reduce the number of items for a more distinct appearance. Think the goals of your web page and remove all irrelevant contents.
Focus on CTA
The call to action (CTA) on your landing page is definitely the most important component. CTA buttons encourage conversions and direct website users to the desired action. It explains what consumers may expect from your website when they explore it.
With a minimalist design, the entire focus should be on the CTA. The button can be bigger than a crowded website because you have more room to highlight your call to users.
There are many ways to keep the reader's attention on your CTA, including using colors that complement the background and using simple but to-the-point language. Try to keep your CTA words as minimal as possible.
Use fewer words if you can get the same point through. Not simply the quantity of things on the page, but in all possible ways, should be simplified. Wording, color, and even shape should be kept simple.
Hiding the Navigation Bar
The nature of other designs you make could conflict with the idea of hiding the navigation bar on a website. However, it greatly simplifies the overall design and liberates a lot of room. Although some designers dislike them and burger menus can occasionally be clumsy, as mobile internet usage soars, they are becoming more prevalent. The user is well aware of the meaning of these three lines of code and where to locate the menu when they require it. Now you may conceal the navigation bar on your website without losing user friendliness by using the hamburger menu.
When you can no longer utilize a sizable piece of the header for the navigation hierarchy, think of the space that is freed up. You may now use a distinctive, strong title or just leave the areas empty to draw visitors' attention to your UVP or CTA. The entire layout suggests you're up on the newest design trends because it resembles a classy magazine advertisement rather than an online advertisement.
Speed up the Website
Researchers discovered that 70% of customers claimed page speed influences their desire to buy from a business in a poll of 750 consumers and 395 marketers. Your website's pages will load more quickly and you'll see a boost in conversions if it has restricted functionality.
With scripts or large graphics lingering around, a basic design can't keep up. Even if they use a slower internet connection to visit your website, users will still have a better experience.
Avoid Sharp Transitions and Harsh Fonts
When you want to cover an entire blank page with lots of white space, it is simple to select fancy typefaces and vast blocks of color. You must still adhere to the fundamentals of excellent design. Your element transitions should be seamless and shouldn't distract the viewer. Bold colors may be effective, but only as accents in a few key areas. The experience for site visitors might be ruined by difficult-to-read typefaces.
Instead, the page is treated as a single canvas. All elements must flow together in a visually pleasing way and be meaningful to each other. You have limited items to grab attention, so make the most of your existing content without overtaxing your audience.
Even though your website is simple, you still need those small nuances to express your individuality. Don't be hesitant to include a decorative element! Just use it in moderation. Consider, for instance, what would make you click on a CTA button or how to present your brand without detracting from the other parts. Don't make the page appear incomplete by adding too many spaces.
Minimalist design is hard to balance. No need for clutter, but at the same time, not a ridiculous design. Figuring out how to focus on a single point without getting bored can be difficult. It takes time and attention to detail. Researching other successful minimalist designs might give you some ideas.
Focus on your Fonts, Typography and Color
So you've now removed unnecessary scripts or removed unneeded elements; now is not the time to deal with content presentation. Therefore, you want to make sure that the fonts and typography you use are legible and easy to use. For example, you can use "handwritten" or "no comics" fonts in an already minimalist web design. The most important thing to remember is to stick to the same fonts throughout the site.
You can use bright colors, not only will make your website look more attractive, but it will help divide the interface functionality of your website. Minimal web design isn’t about a lack of color, it’s about the clever use of well-curated color palettes and themes. You can choose colors that coordinate the work. A poor color scheme can overwhelm or confuse visitors, forcing them to abandon your site. The best advice is to use one or two colors throughout the site.
Remove Unused Plugins and Scripts
If your website is already designed and you're trying to lighten its load, your first step should be to remove any plugins or scripts you no longer need. This alone will speed up your website and help you avoid mistakes. As your website grows, it's easy to leave things in place that you used in the past but may never use again. Sometimes it's hard to let go of what you once thought was a great design idea.
Delete everything you're not currently using from your website, even if you're just saving it to the cloud in a backup folder. You may never use it again, but you know it will be needed there. Removing images and other items from your website can also help you avoid the temptation to add them back in when you really don't need them.
Avoid Unnecessary Elements
No one likes a website with lots of ads, animations, and pop-ups that distract the target audience. Therefore, you must use minimalist web design by removing such or similar elements, including stout images and lengthy content.
Call to Action Matter
In order to create a minimalist web design, you must craft a clear CTA where your visitors can see it. Ideally, visitors should be able to discover your call to action within three seconds of landing on your website. If you're going to hide a CTA in a section, don't expect visitors to go back and forth to find out where to complete the purchase. Visitors get frustrated and immediately jump to another competitor's site. Therefore, you must make your CTA clear and consistent on every page. Don't make your visitors struggle to find CTA buttons. You have to make sure your customers can easily identify your brand and take the required action to get into your sales funnel.
Images Speak Louder Than Word
Use graphics in place of writing if you don't think you need to explain anything in great detail. "An image can say a thousand words," as the saying goes.
For example, you want to explain how to pay online. Now, in this case, instead of writing a text guide with bullets, you can create a graphical guide. This will make it easier for visitors to understand. Even someone who has never used an online payment service before or is not tech-savvy can follow this visual guide to execute the ideal CTAs. Adding these features to your minimalist web design can help you gain a competitive edge in your niche.
Another great idea is to use abstract and dreamy illustrations. The best part is that no company uses these illustrations. Therefore, your business can only use such illustrations to uniquely associate with your brand. These illustrations will even stand out among the thousands of pictures you see online. However, you have to make sure that your target visitors can understand what you have to say. You can even hire a professional graphic designer to create visual illustrations for you.
You can simplify your website design with an intuitive grid. An intuitive grid keeps your website's elements and information organized and helps create logical groupings. Even in web designs that initially look like minimalist designs, deploying an intuitive grid will help establish accurate spatial relationships.
Every firm has to adopt the current trend of minimalist web design. A website with simple and lovely content has a greater chance of turning visitors into leads than one with a non-minimalist design, regardless matter whether you're a fashion designer selling garments or an architecture firm.
Faster uploads are made possible by less clutter on your website, which makes it simpler for users to view the material. Let's admit it, visiting your website shouldn't feel like doing research. When a consumer visits your website, they should be able to quickly scan it to comprehend what you have to offer before clicking the CTA button to finish the deal.
If you are looking for a flawless, fast and visually appealing website, minimalist web design is the perfect solution. But keep in mind, perfect web design doesn't mean you don't have more room to add more elements, content, or add-ons.
A minimalist web design will help you achieve your conversion goals while presenting your content, products and services in the simplest yet visually appealing way possible. So, follow the above tips in this article to easily achieve minimalist web design.