You don't need to work with a reputable web design company to recognise changes in web design. It only takes a few minutes of web browsing and clicking through numerous websites to notice some new trends in website design. While certain trends, like minimalism, might be more fad-like than others, others seem to be sticking around. The adoption of responsive web design is one such trend. You should quickly implement responsive site design as Google shifts to a mobile-first index.
Responsive web design makes your website's pages look great no matter what device the user is browsing on. This design mostly involves using HTML and CSS to resize or move content to make your web page look good no matter the size of the screen someone is using to view the content. Like responsive web design, adaptive images seem to have enough staying power. Responsive images like logos scale to fit any size browser. While the code can be set up so that the website's images can be larger than their original size, it is generally recommended to scale them so that the images can be shrunk, but never larger than their original size.
Responsive web design and images aren't the only two electronic design trends that seem to have staying power. Here are some other web design trends that are likely to be around for a long time.
Parallax animation is one trend in web design. This web design trend is particularly similar to an optical illusion technique that warps visuals for an unintended appearance. Viewers can observe images and perceive things that are further away or moving more quickly than they should by using parallax animation. A website may appear to have additional depth by changing backdrop layers to create immersion and transformation effects, for instance. Additionally, subtler pixelated micro-animations may be used in web-based animations to stand out from regular photos.
While adding parallax animation to your website has its benefits, it's important to consider the possible downsides. For example, these animations require larger file formats that are not always easy to compress. As a result, finer parallax animated web designs often make websites slower if not managed properly. However, using parallax animations ensures that your website stays on trend and better engages your website's online visitors.
Another emerging web design trend is homomorphism. Usually, websites consist of different icons and logos that are flat and use a simple color scheme. However, Neomorphism applies overlay and shadow effects of flat colors to make specific elements stand out better. Essentially, this approach shares the digitally embossed effect of specific elements. Additionally, web designers may use indentation techniques to better define icon or logo shapes. When online visitors browse a website, they may interact with realistic style CTA buttons, search fields, chat boxes and brand icons.
Choosing a color scheme for a website is an important aspect of website design. In some cases, businesses try to implement various color schemes to better attract customers. However, this often leads to more distractions and conflicts when navigating web pages. Currently, it is becoming more and more popular to integrate comfort colors into business websites. Reasonably, users can better engage with content that is easy to read and visually appealing to end users. In detail, websites that combine pastel, muted, warm, and more natural color schemes tend to hold the attention of online users longer. For example, most websites give users the option to enable night mode for online visitors. As a result, websites become more adaptive to users' preferences, leading to longer user retention times. In this aspect of web design, businesses welcome more users to their website without having to send urgent brand promotions to meet business goals.
Effective web design allows online users to better interact with website content. One way to increase online interaction is scrolling conversions. Ideally, web designers want website visitors to learn and engage with content as they scroll through various web pages. In other words, scrolling conversions eliminate the need for online users to search for the next section of the site. Instead, website information is continuously displayed to the user as the user scrolls.
Visually, scrolling conversions may contain different elements to attract, retain and engage online users. For example, this web design trend may be different for each design and may include more complex color schemes, animations, and page transitions. Additionally, businesses may incorporate rolling transitions to display temporary or new pages for end users. As a result, users may visit website content multiple times as they continue to scroll.
Shadow and Depth
Freelance web designers and professional web design companies have been using shadows in their web designs for years. As web browsers continue to evolve, we're now seeing some really creative variants that weren't available for the past few years. Grid and parallax layouts allow designers to use shadows to create depth and give the impression that the entire world is off the user's screen. This is in direct contrast to the flat web design we've seen in recent years. Playing with shadows can create a versatile look, not just adding to the appeal of a web page. It can also improve the user experience of your website because shadows can emphasize certain things that you don't want your visitors to miss.
Illustrations are a great way to make your brand appear light-hearted. The use of custom illustrations in web design is a trend that adds a lot of convenience to the websites of many brands. No matter what identity your brand has, you can customize the illustrations to fit your company personality.
Using big, bold typography is definitely a trend you'll see in 2021 and beyond. Typography is still a powerful tool that can do two things at the same time. It can evoke emotion and convey information at the same time, which makes typography an important design element. On websites from all areas of life, you'll find a wealth of custom big fonts due to the remarkable rise in screen resolution in recent years. As long as the following capabilities are enabled, many browsers can even support CSS for handmade typefaces, with Yahoo being a noteworthy exception. Using titles with contrasting serifs and uppercase letters may create a stunning parallel. Additionally, it makes your website more user-friendly and holds users' interest for a longer period of time.
Broken Grid Layout
In 2021, web developers welcome the introduction of broken grid layouts in web design. Using broken grid layouts is a trend that will remain strong in 2021. A broken grid layout produces asymmetrical and engaging web pages. While a broken grid layout might not be practical for established brands with a lot of content on their sites, newer brands might use this layout to make their sites stand out.
Since flat design has grown so popular recently, there hasn't been much room for dynamic gradients. They're back now, and their popularity is rising quickly. Placing a filter over an uninteresting photo when there isn't a photo is one technique to employ a dynamic gradient. A simple gradient backdrop may also be used on web pages without any graphics.
Consider your target demographic. If most of your users are baby boomers, you may want to keep things traditional and simple so they can easily find the elements they need. On the other hand, if your audience is Gen Z, you need sleeker design elements without worrying about them figuring out how to use your website - this generation is very tech-savvy. Before you even hear about the importance of design trends in 2020, they're on their minds.
Three-dimensional additions to designs have been around for a while, but expect to see more in the coming year. People want to get a first-hand experience without having to leave the comfy living room sofa. Add a video for a 360-degree view of products and letters that pop up using 3D designs.
Animation is a trend that will never go out of style, but with the ever-faster internet, expect to see more and more animation in web design trends. 5G connectivity will make streaming easier and faster than ever. Providers expect roughly 20x faster speeds as LTE 5G rolls out.
Hidden Navigation Bar
Minimalism is gaining popularity, for example, adding hidden navigation tags to the trend by initially placing fewer elements on the page. The hamburger menu reappears as soon as it is released, showing where to navigate without taking up valuable space until the user needs the navigation bar. Some sites also only use the word "menu" to indicate how the user navigates the site when needed.
Deformation of Images
Another design trend that seems to be gaining popularity is warping images. When users hover over elements on the page, they move, morph and become other content, which makes the entire site more interactive, keeping users engaged long after they land on the page. Variations may help reduce bounce rates and keep site visitors on the landing page longer, when they will focus on more of what you have to offer.
Voice User Interface
Voice User Interface (VUI) allows users to interact with websites through voice commands through Siri, Alexa or Cortana. This type of design is also helpful for individuals who are visually impaired and may need to issue commands verbally rather than through text. It's time for web design trends to catch up with basic accessibility standards, and VUIs do just that, while also providing convenience for those who do other tasks with their hands but want to browse to other pages on your site at the same time.