Everyone is aware of the importance of user experience in ensuring that visitors to a website have a great experience. But how truthful is this? Is it really worth the time and money spent?
User experience improves conversion rate
By providing enough product information at the right time, you can increase sales by 225%, so it should be important for you to understand how people interact with your website, and what information they need and when they will use it. If user experience can increase sales, you should be interested in it.
It ensures that customers return
User experience is more crucial than ever because design accounts for 94% of website visitors' initial impressions. Providing a flawless online experience for your clients helps seal the sale. You don't want people to make a single purchase and then never again, right? Make your website a welcoming space so that visitors will want to return.
Cut down on the time spent updating your website
UX is something that, if you're not dealing with it now, you definitely will shortly. You'll find yourself making modifications later to enhance the user experience, whether it's due to complaints, high bounce rates, or the hard work of your own staff using your site. It's not something you want to spend your time on, especially because you've already spent a lot of effort getting your website up and operating. If you fix the UX as soon as possible, your website launch won't be marred by consumer queries and complaints; instead, it'll be marked by higher sales.
Search Engine Optimization
Experience with the landing page has always been a crucial component of ad ranking. You might not succeed if Google believes that people would find your website challenging to navigate. Additionally, if you want your website to be shared naturally online (increasing SEO), you must design a user experience that users will want to recommend to their friends.