Enterrom Case Studies

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RAM Holdings Berhad

The Brief

RAM Holdings was established in November 1990 as a catalyst for the development of the Malaysian debt capital market in becoming the country’s first credit-rating agency. Its wholly-owned subsidiary, RAM Ratings is currently the leading credit rating Agency in Malaysia and the ASEAN region.

The RAM Group’s forte is in the provision of unparalleled insights into the Malaysian bond market to help guide our client’s decision-making processes and also in other value-added services that complement their requirements. These include Education and Training for the capital market and financial services sectors, advisory services and project implementation for credit risk management.

The Solution & Results

From typical credit rating agency website, we have successful transformed RAM’s website to a new online presence with minimise concept yet informative site. The new website has mirror RAM’s market-leading status together with their corporate identity.

The intended audience of this website targeted worldwide users who mainly are investors, bankers, regulators. From the users’ point of view, we have optimised the website user experience by simplified the way of getting ratings related information with annual subscription basis. The ratings information covered massive chunk of data:

  • Rating press release
  • Rating publication
  • Rating history
  • Rating rationale
After a short period of the website is revamped, user engagement rate has been increasing consistently which eventually offer and convert the leads for all other products, such as training, publications, intelligence, etc. The website also comes with email blasting module for news feeding to keep users engaged.

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